Here are some keyword cannibalization solutions to consider. Avoid keyword cannibalization. • Choosing the right keywords: According to the adage “prevention is better than cure,” the most effective way to combat cannibalization. Keep tabs on your keyword rankings and. Step 1:. This can be done by analyzing. Unlimited clients, you can share the project in real time with as many people as you want. Step #1: Research, plan, and make a list of your target keywords. ) Cannibalization will undoubtedly harm your SEO performance. Keyword cannibalization is known as such because you’re “cannibalizing” your own results by splitting CTR, links, content, and (often) conversions between two pages that should be one. Then click “New” at the top of the screen and select “Query…”: Type in one of your focus keywords that fluctuates rankings and click “Apply. When multiple pages target the exact keywords, it sends a. You must have adequate of. Keyword mapping is a critical Search Engine Optimization (SEO) activity that’s usually performed at the beginning of an SEO campaign, before optimizing the existing assets of a website. Finding Keyword Cannibalization With SEO Scout. If you sell laptops, for example, a review you did years ago may rank higher than a current post. Keyword cannibalization can make ranking for related keywords or long-tail variations challenging. And if the exact-match. If your website doesn’t have major keyword cannibalization issues or if it has around 20 pages, this method will probably work for you. Keyword cannibalization will destroy your SEO efforts. Keyword cannibalization is a common SEO issue that occurs when you have multiple pages targeting the same or similar keywords, resulting in lower rankings and traffic for your site. Keyword cannibalization directly impacts your search ranking. You can also pay to appear in the. Oftentimes, keyword cannibalization is the result of “keyword stuffing. With keyword clusters, you can rank for a number of related keywords united by the same intent instead of targeting single queries separately. Go to your performance report to see a default query list that your website has received clicks and impressions from most recently. ” There are also situations where it’s perfectly fine. How to resolve keyword cannibalization 01. Interestingly, numerous websites that inadvertently engage in this practice initially had well-structured SEO plans that gradually veered off course. In this article, we'll introduce Apple Search Ads, the impact of ASO on ASA, keyword cannibalization, and the cost-effectiveness of brand traffic protection in. Keyword cannibalization happens when a website’s information architecture relies on a single keyword or phrase on multiple parts of the website. What Is Keyword Cannibalization? Keyword cannibalization can happen when multiple pages of content on a website target the same keyword. For example, let’s say we have two pages about technical SEO. Keyword cannibalization can occur unintentionally and is often the result of a poorly planned content strategy, but it’s not against Google’s spam policies. Keyword cannibalization can be a serious issue. Now, you can manually scrawl and identify the duplicate keywords. As a result, each page loses power, has a lower click-through. Keyword cannibalization is when there’s a conflict or overlap in your content, strategy, ads, or in how a search engine interprets them. Dealing with keyword cannibalization. Merge pages. You can find the keyword cannibalization report by selecting the site you wish to work with and visiting the Reports section from the left hand menu. Keyword cannibalization in SEO can hurt your rankings. The common belief is that keyword cannibalization happens when multiple. The search intent of users searching for “yoga poses to do in. If you're targeting the same keyword on more than one page, Google has to basically guess which page is most. The correct answer is (B) Keyword cannibalization. Over the years, Google search algorithms have grown increasingly sophisticated, capable of analyzing keywords and long-tail keywords, anchor text, backlinks, intent, page quality, title tags, and much more. A “Keyword Cannibalization Audit” is a process in the field of search engine optimization (SEO) where you assess and analyze your website’s content and structure to identify instances of. Keyword cannibalization mostly occurs when multiple pages satisfying the same search intent compete with one another. Let's say your company sells roof shingles. Fixing keyword cannibalization is simple once the issue has been identified. Keyword cannibalization is an SEO issue that occurs when multiple pages on a site target the same keyword (s) and serve the same purpose, and in doing so. Keyword cannibalization is an SEO concept people don’t often think about. Keyword cannibalization is when different pages of one website are ranked for the same queries. When there’s keyword cannibalization, both pages will. Yes, keyword cannibalization is terrible for SEO as when multiple pages competing for the same search term, the power you’ve earned is divided and each page becomes less viewable on Google. Keyword cannibalization is often a hidden issue – especially when search strategy isn’t unified across paid and organic channels. Either because the topic they cover is too similar or because you optimized them for the same keyphrase. Keyword cannibalization occurs when some aspect of your strategy, such as an ad campaign or a piece of onsite content, encroaches on the keyword territory of another aspect of your strategy. There are ways to identify where keyword cannibalization is. This will help you avoid competing against your own pages, which will lead to improving your SEO ranking. Make your title. naamw. Going back to our example with the “ chocolate chip cookies ” keyword. What is Keyword Cannibalization in SEO and How to Fix it. It happens when you bid on the same or similar keywords across multiple. Over the years, Google search algorithms have grown increasingly sophisticated, capable of analyzing keywords and long-tail keywords, anchor text, backlinks, intent, page quality, title tags, and much more. That's what keyword cannibalization is all about. 5 Negative Consequences of Keyword Cannibalization for SEO. Usually, cannibalization occurs at page metadata level, or at page. Elevate the performance of the pillar content for more. Keyword cannibalization is when you have more than one article or blog post ranking for the same search query in Google. 1. And many small businesses don’t realize that they may have this problem. Cara Mengatasi Keyword Cannibalization. Google Search Console is an excellent way of spotting keyword cannibalization. There are ways to identify where keyword cannibalization is. You can use 301 redirects or canonical URLs if it is a problem you are currently experiencing. First assess the content on your site to identify where keyword cannibalization might be happening, and then map out the preferred topical themes of the site, so that each page is targeting a unique topic (aka keyword). Description: Introducing the Keyword Cannibalization Checker, a cutting-edge tool designed to help you identify and resolve keyword conflicts between two web pages. Like this: The goal is to match each keyword with the page that best satisfies search intent—i. Keyword cannibalization is a phenomenon where multiple pages on a website compete for the same keyword, resulting in lower search rankings and traffic. GSC is a free tool that allows webmasters to analyze traffic and spot a range of issues, including identifying keyword cannibalization. Update the keyword map regularly. The solution is quite simple: Ensure you have 1 page of content for each of the most popular keywords you want to rank for. 1. Join or merge two URLs into one. Oleh karena itu, penting untuk melakukan audit konten secara. Because this is. Keyword cannibalization is a mistake bloggers make when they optimize their articles for similar keyword terms. What is keyword cannibalization? Keyword cannibalization is a search engine optimization (SEO) issue where two or more pages on your site compete for the same or related keywords. /Ms. Cannibalization in SEO occurs when there are too many identical keywords in content. Dengan begitu, mesin pencari kesulitan memutuskan halaman yang paling relevan dan harus muncul di posisi tertinggi. Resolving Keyword Cannibalization Issues Can Lead to Significant Gains. Identifying Keyword Cannibalization on Your Site. Keyword cannibalization, or having several pages devouring each other for Google’s attention, can easily happen and hurt your entire SEO strategy. e. Identical titles and descriptions: You may think that you have a better chance of ranking for a certain keyword if all of your pages use this keyword as a title, and if they have the same meta description. 25 billion+ keyword index. Tactical tips to resolve common eCommerce keyword cannibalization issues. As a result, Google can’t determine which content to rank higher. Keyword Cannibalization là hiện tượng xung đột từ khoá giữa các trang trong cùng một website. Ans. Use Google Search Console. Keyword cannibalization, or having several pages devouring each other for Google’s attention, can easily happen and hurt your entire SEO strategy. Using a page’s primary keyword target within the H1 is one of the basic rules of SEO that marketers have been following for years. As you can see, Site Explorer found the same issue for the term “ keyword cannibalization ” as it was identified earlier using method #1. For instance, if you type “best movies on Netflix” an article In order to rank for a keyword, you will want to include the keyword in the text of your content (images and video are not enough). Options for Fixing Keyword Cannibalization Issues. Use our Keyword Discovery tool or one of the other SEO tools below to perform keyword research: Google’s free keyword planner (you’ll need to create a Google Ads account). Google Search Console. There are plenty of Cannibalization red flags you can find on search results. , what the searcher is looking for. Keyword cannibalization confuses the search engine. Để hiểu rõ hơn, chúng ta hãy cùng theo dõi ví dụ sau: Giả sử bạn có hai bài đăng về cùng 1 chủ đề "Keyword Cannibalization". When more than one page has the same, or a similar keyword target, those pages will then start to. To identify and rectify keyword cannibalisation, follow these steps:Keyword cannibalization is a common SEO problem that occurs when multiple pages on your website target the same or similar keywords, competing with each other for rankings and traffic. This will stop cannibalization, but both pages will continue to exist. It can have a big impact on how important pages rank. For example, by optimizing your articles for the same keyword, “shoe polish,” you might want to create several pieces to cover the same topic. To prevent keyword cannibalization, you can do SERP-based clustering. 2. By spreading content that targets a single keyword across multiple pages, publishers undermine their ability to compete against websites that optimize a single page for one keyword. Retshjælperen’s Victor André Enselmann calls this the “the best way” to fix cannibalizing keywords. Canonical tags tell. Below are a few tips on how to fix keyword cannibalization based on my experience: 1. it ensures that the right page is displayed for each keyword phrase. It comes with a free trial that allows searching for up to three keywords per website. Keyword cannibalization is luckily something that can be kept on top of through regular website monitoring and some best practices. Then, click on ‘Organic keywords’ on the left side menu. Merge 301 pages or merge two pages into one. Some pages may be optimizing for several keywords, including the offending keyword that is causing the cannibalization issue. Keyword cannibalization (also known as keyword overlap) happens when several pages on your website revolve around the same keyword or topic. Use the icon on the right to expand the dropdown. 5. Keyword cannibalization can hurt your SEO, so it’s important to spot it early. Assign keyword groups to URLs. What is Keyword Cannibalization? Keyword cannibalization is where multiple pages containing similar content on your website rank for the same keyword. In other words, these multiple pages provide similar information, and one can exist without the other. 1. However, keyword mapping isn’t keyword research, as many people think. When multiple pages vie for the same keyword, it can lead to reduced organic traffic as search engines. To minimize the risk of keyword cannibalization, consider the following strategies if you sell similar products: Keyword mapping is the process of assigning a keyword to each page. Keyword cannibalization is a serious issue that can hurt your SEO efforts. While other sites may have between 10-30 pages, most e-commerce sites will have dozens, hundreds or even. Hai hoặc nhiều landing page trên website đang cạnh tranh cho các từ khóa giống nhau. Google Search Console. This report provides a cannibalization score for your keywords. Site search is the internal search engine of your website, guiding users to the products or information. This can happen accidentally when. To fix keyword duplication, you need to revise your page elements to make them more unique, relevant, and impactful. Instead of reinforcing each other, these pages end up competing. Merge 301 pages or merge two pages into one. ”. You might first start with the easiest method of discovering a problem: identifying. A site: search in Google gave me the missing. Keyword cannibalization happens when a website predominantly uses a single keyword to gain rankings in SERPs. Let’s look at five strategies that will help you avoid keyword cannibalization and maximize traffic to your website. Specifically, page cannibalization happens because: You failed to plan properly. Best Keyword Cannibalization Checker Tools for SEO. 1. Map and Match: Ensure you associate the tokenized keyword with its respective column. Both are highly relevant to the target phrase. Keywords really help Google to understand what each page on your website is all about. Keyword cannibalization happens when pages from the same domain are forced to compete against one another. de kannibalisatie zelfst. In most cases, it is harmful and causes a number of consequences that make it difficult or impossible to achieve the desired position in the Top 10. How to identify cannibalized keywords on your eCommerce site. As you probably already know, sometimes keywords can be both transactional and commercial at the same time. Keyword Cannibalization Tools. Ahrefs is great for finding and fixing your keyword content cannibalization issues. Once you have your keywords, use them strategically in your. Since the market is extremely competitive, it’s crucial to be aware of potential factors that may decrease your positions in the ranking. How to detect keyword cannibalization? Method 1: Through a site search: Through running a site search on Google with a keyword “Frenkle Pen, we noticed that 2 URLs from Moz are ranking for that keyword. To find keyword cannibalization issues on GSC, head to the Performance Report option. ”. Combine The Contents. Keyword cannibalization is an SEO issue when multiple pages or pieces of website content compete against each other for the same keywords in search engine results. This can confuse Google and lower your ranking. How do canonical tags help with keyword. What Is Keyword Cannibalization? Keyword cannibalization is when the wrong page on your website is ranking within Google’s search engine results pages for the wrong keyword, or keywords or when you have multiple pages ranking for the same keyword when you just want one. Keyword cannibalization is often done unintentionally, especially when you have numerous articles which get too difficult to manage. Thankfully, you can fix the issue. How to fix keyword cannibalization with internal. How to check keyword cannibalization in SEMrush. Another method for identifying keyword cannibalization is to conduct a “site:search” in Google, which is very easy to do. If possible, try optimizing the title for multiple keywords. The best strategy to fix keyword cannibalization is combining the cannibalized content. FAQs What Is Keyword Cannibalization? First off, you might wonder, “What is keyword cannibalization, exactly?” To define this term, it occurs when more. Combine the content and redirect the old pages to the new ones to ensure a seamless user. Let’s take a closer look at the two typical mistakes that cause keyword cannibalization. Firstly, always carry out in-depth research about the intent. There are many negative consequences that can come from keyword cannibalization. Just go to “Site Explorer” > “Organic Keywords” and toggle “Multiple URLs only”. Keyword cannibalization is the situation where you have multiple pages on your website that target the same or similar keywords. For a better understanding take the above example. Step 4. Keyword cannibalization occurs when two or more topically identical pages on your website are competing for the same keyword in Google Search – resulting in. Keyword cannibalization is when you have multiple pages of your website trying to rank for the same keyword. That conflict can cause unintended negative consequences ranging from creating competition with your own brand for search engine results page (SERP) space to having content ranking that isn’t the. Keyword cannibalization is a common PPC advertising mistake that can hurt your campaign performance and waste your budget. This is the first and easiest way to pick up keyword cannibalization—by monitoring one keyword daily and tracking the URL changes. Note that duplicate pages are not the only thing that can cause keyword cannibalization. Unless the website is really big, it shouldn’t be hard to spot. At its core, SEO is about understanding and catering to search engines’ algorithms to rank websites. Map keywords to content pieces using SERP analysis. In general, the word cannibalization means being eaten up by the same species. This means that. Search engines may devalue the more relevant page. 🔍 The Culprit: Identical Keywords Often, we inadvertently target the same keyword on multiple pages. Nói một cách đơn giản, khi người dùng tìm kiếm 1 từ khoá,. This will help you identify gaps and. Open in Google Sheets and sect the filters A‑Z to sort the keywords. Focusing on clusters first, instead of keywords in general, helps make sure you will cover your topics in an organized way, minimizing chances of cannibalization later on This solution also has 2 sides, since good content can also come from UGC, and such content can enrich your offering as a whole. Hal yang menyebabkan keyword cannibalization mungkin saja karena topik artikel yang mirip sehingga pemilik web atau penulis konten secara sengaja maupun tidak sengaja. This can harm the SEO potential of the pages involved, and can quite often go unnoticed for some time. Via the Pages tab, click on one of the queries. View the pages which rank for the selected term and then filter to compare the top 2 pages (by impressions) using “ Compare ” in the pages. Perform a Keyword & Content Audit. Once logged in, navigate to the “Search Results” tab on the left-hand side. Ingat, praktik ini terkadang tidak sengaja dilakukan dan kita tidak sadar akan hal itu. X, let me tell you about the paid search incrementality theory, or as it is often coined, the 1+1=3 theory. First things first, download the Ahrefs keyword cannibalization template. What Is Keyword Cannibalization? Keyword cannibalization can happen when multiple pages of content on a website target the same keyword. Kannibalisatie. Keyword cannibalization also signifies that your content is stretched thin and may only be tangentially relevant to the target keyword. You can fix cannibalization through various strategies: Downgrade theming by changing the title and then boosting with links. This can negatively effect the SEO performance. This can help you better understand. When multiple pages compete against one another to rank for the same keyword, the pages become diluted with power, and every page. Follow the steps below to detect which pages could be targeting the same search terms. The pages effectively cannibalize each other’s traffic, reducing the likelihood that any of them will rank at the top of search engine results pages. Link Explorer Explore over 40 trillion links for powerful backlink data. Keyword cannibalization is a ranking issue when several pages from the same website compete in search results for one keyword, hurting each other’s ranks. What Is Keyword Cannibalization? Keyword cannibalization is when two or more pages on your website are competing against each other for the same keyword. This is called keyword cannibalization, and it can affect your. Keyword cannibalization in SEO is a frequent problem that affects various e-commerce, and service websites or blogs. Jul 4 2022. g. Pages and keywords are also arranged in groups of keyword clusters. Using the score, you can track your results after implementing the changes. ”. Duplicate titles or H1 headings, lots of the same keywords placed in the content, external links pointing to a non-target page that have a keyword included in the anchor text—all these can also lead to such a problem. Return to the strategies in this post when you haven’t dealt with cannibalization in a while. Despite this, it continues to be a source of uncertainty for many websites, preventing them from performing to their full potential. Overall, using negative keywords on Amazon is a win-win for both your paid and organic strategy. Canonicalize your content. Regular SEO team communication and a strong, clean editorial calendar are the best proactive strategies for this fully preventable content issue. As a result, these. They may even be pleased when one page ranks fifth and sixth for their chosen term, not recognizing that. This way, you will tell Google that the weaker page is an older version of the content, and it should rank only the newer and updated page. In this example, if you have a separate page targeting “best trail running shoes” or “best minimalist running shoes,” the presence of the cannibalized pages may hinder your ability to rank well for these specific terms, as search engines. Then click “New” at the top of the screen and select “Query…”: Type in one of your focus keywords that fluctuates rankings and click “Apply. It happens that your content marketing strategy may cover the same kind of topics, which mean using. Keyword cannibalization happens when two or more web pages from your website target the same primary keyword or phrase. Keyword cannibalization in SEO is a frequent problem that affects various e-commerce, and service websites or blogs. Dive deep into the nuances of keyword cannibalization with Alin Stan, Content Marketing Executive. Keyword cannibalization is the direct consequence of poor content planning. You can do it manually or using SiteGuru. Once you find keywords that you want to add to your targeted keywords list, click on the Plus button, and you will see the Tracked label next to it – the term will appear in the corresponding group in the Target Keywords module. Never heard of it before? Here are some examples below. That response typically goes something like this: “Well Mr. It will also help you cover more aspects of your topic, reach a wider audience, and create more engaging. Use keyword cannibalization tools & checkers. To begin, enter your site’s URL and hit the search button. As SEOs, we get to encounter many cases of website keyword cannibalization. BuzzSumo Keyword Tool. Keyword cannibalization happens when two or more pieces of content in your site optimized with similar keywords compete against each other. A strong canonical SEO strategy is the best defense against keyword cannibalization. Keyword cannibalization occurs when different pages are optimized for the same or similar queries, and Google cannot identify which of them is more relevant. Click “Add keywords to campaign” and then “Start. Keyword cannibalization is a common SEO issue that occurs when you have multiple pages targeting the same or similar keywords, resulting in lower rankings and traffic for your site. As a result, the pages sometimes struggle to rank at their full potential. Do additional keyword research. In fact, the two activities—even though they’re both very important—are. Maximize the number of terms to rank for. Keyword cannibalization is a common SEO problem that occurs when you target the same or similar keywords on multiple pages of your website. You’re competing against yourself for a single term that could be. /Mrs. Keyword cannibalization is a term describing the process of using similar keywords on multiple pages. The first thing you see in the new Cannibalization tab in Position Tracking is your Cannibalization Health score. Keywordtool. Target long tail keyword phrases. Keyword cannibalization occurs when two different campaigns or ad groups are bidding on the same keyword. What Is Keyword Cannibalization? Keyword cannibalization happens when multiple pieces of content on the same website focus on the same keyword. When you. Keyword cannibalization is a search engine optimization (SEO) issue where two or more pages on your site compete for the same or related keywords. Another way to identify potential keyword cannibalization is to try using Google Search Console. Filter the ranking URL. A common problem stemming from the fact that some of us marketers start to “overcrowd” the same topics, publishing extremely similar materials, which more. In order to fix keyword cannibalization update every page that’s impacted by the competing search term. Here are five of the most common ones: 1. Join or merge two URLs into one. Langkah sederhana yang bisa Anda lakukan adalah mengaudit content yang memiliki target keyword yang sama atau. Oftentimes, keyword cannibalization is the result of “keyword stuffing. What is keyword cannibalization and how to fix it. All you need to do to use our keyword cannibalization. Some of the negative effects that can happen include: • Minimizing the authority of your page. Keyword cannibalization is now a side effect of using the same keywords too often, and it can result in lower search rankings. Remember, one. Setting Page Priorities. This confuses the search engine, and it periodically tries to understand which one of the pages should be ranked on the first page. BuzzSumo’s Keyword Tool enables you to search by keyword in order to generate a list of related and suggested keywords alongside relevant market and trend data. This is normally due to the website targeting the same (or similar. Search Engine Optimization, or SEO as it’s commonly known, is a pivotal facet of digital marketing in today’s increasingly online world. These long-tail keywords can help you create better subpages. Keyword cannibalization is an important SEO issue to watch for and guard against. Title tag. Keyword cannibalization is when a website has multiple pages targeting the same topic or keyword, and, as a result, the two pages compete against each other for search engine rankings, and both lose positions. 4) The Role of a Comprehensive SEO Strategy in Avoiding Keyword Cannibalization. This can confuse search engines and lower your rankings. Merge the Content. The thing that causes this issue may be due to similar article topics so that web owners or content writers intentionally or unintentionally target the same keywords. This is also called self-cannibalization. What is Keyword cannibalization? Keyword cannibalization is an SEO issue that occurs when more than one page of your website is trying to rank for the same/similar keywords. Kendati demikian, pastikan keyword baru yang sedang dicari memiliki relevansi dengan isi konten. This article will show you how to avoid this and get the best rankings possible on Google search engine results pages (SERPs). You can easily spot cannibalization issues by conducting a website content audit (examining a website’s performance and seeing if it complies with SEO best practices). Let’s say you have two posts on the same topic, LinkedIn’s algorithm, for example. Keyword Cannibalization: The correlation between brands and customers using the internet never gets extinct. Here are the steps you can follow for keyword mapping: Create a list of target keywords for your website. This is not good for SEO but you don’t need to worry. paid cannibalization: This occurs when paid app installs and organic app installs compete for the same keywords, leading to an increase in competition, higher cost per install, and lower overall ROI. 2. Organic vs. Keyword Explorer Find traffic-driving keywords with our 1. You need to check if your content pool. Keep your canonical. आपको उस keyword को सर्च करना है जिस पर आपको शक है की इसकी वजह से आपके ब्लॉग. Quite simply, keyword cannibalization is when two pages on a website compete against one another for the same keyword. 1. An experienced SEO agency knows to quickly stop it to avoid ranking issues. Keyword cannibalization menempatkan beberapa halaman dari web yang sama bersaing di search engine. They had a question about targeting the same keyword on two different pages. When more than one page has the same, or a similar keyword target, those pages will then start to compete with each. You’ve buggered up if you have two. Once readers navigate to the higher-ranked page, they will find outdated information. Keyword cannibalization occurs when two or more pages on your website end up competing for the same keyword. Keyword cannibalization occurs when two or more of your pages begin to compete with each other for rankings on the SERPs for the same keyword or query. Finally, you could consolidate your content. Now search intent means what the searchers actually want to know when they type in certain keywords. ) You should avoid. Remove unnecessary keywords. You can either do this with a rank-tracking software (like Ahref’s Keyword Rank Checker Tool or Semrush’s Position Tracking Tool ) or by manually checking keyword rankings. Any instances of duplicates, mainly on core pages. Find Keyword Cannibalization With Ahrefs. Even when it is integrated strategically, you can end up in a. Read on to find out how to identify SEO cannibalization quickly and easily thanks to SEOcrawl. But it can’t just be about the same terms; real cannibalization occurs when it also addresses the same intent. Điều đó là kết quả của tình trạng từ khoá “ăn lẫn nhau”. Keyword cannibalization is an important SEO issue to watch for and guard against. Doing this is as easy as one search along the lines of “your domain. Keyword cannibalization might not be high up on your list of SEO priorities for your project compared to content creation, fixing technical errors and WPO. At its core, SEO is about understanding and catering to search engines’ algorithms to rank websites. Tip 4: Avoid duplicate titles and meta descriptions: Duplicate titles and meta descriptions can also cause issues with your SEO. Make sure each of your pages. Thankfully, you can fix the issue. SEO is a crucial element of any successful digital marketing strategy. This article talks about the following keyword cannibalization solutions: 301 redirects; Noindex tagging; Merging content; Using. On one side, there’s keyword cannibalization. g. 2) Use keyword clustering to discover new content opportunities. Keyword cannibalization is a factor that can hamper SERP performance. I see this happening in a variety of ways: Cannibalization can often happen as a result of a simple mistake. As a result, a website’s search engine.